About Us

The origin story of our brand name in honor of my Uncle Mickey who tragically passed in 1993 in a construction bridge accident that also took the lives of several of his coworkers.

“Live life day to day for time is a thief and it is selfish. It will take back what you once thought was
yours.”

Dream of the infinite variations you can pursue and never allow the seeds of
doubt to dissuade you from the everlasting pursuit of happiness.”

The brand name was borne out of the sage advice I was given from the ever-after. Essentially, what my uncle was telling me is to shoot for the stars, give your best each and every day and never be dissuaded by the doubt that occurs in all of us. Beautiful words that will reside in me for the rest of my life.

And that is what Infinite Variations means.

Some of the other references/meanings in Infinite Variations – The most powerful moves in chess occur when you achieve several objectives with the stroke of just one move.

1) After just 7 moves on the chessboard, there are more possible combinations than there are stars in the galaxy. Most people do not realize the infinite and boundless nature of a chess game. Some of history’s best players have lost their minds when encountering the multitude of possibilities at their disposal.

2) It is also a reference to the infinite nature of the cosmos. We are a speck of dust in an endless ocean of stars. Man searches desperately for meaning in an uncertain universe.